20220707-family-creative-brief

20220707-family-creative-brief.md #

family heritage photo/video shoot (series name pending) #

contact #

okpebbs
okpebbs.com
310-560-0319
hello@okpebbs.com

location #

los angeles

dates #

2022-q3
↓
2022-q4

delivery: 2023-q1

project #

essentially short compilation trailer for longer format editorials. maybe a kick-starter campaign.
max runtime 22 minutes.

1-hour photo shoots #

• styled shots of family together
• styled shots of generational wardrobe
• face closeups
• Rembrandt / baroque lighting in natural environment
  • headshot
  • full-body
  • ½
  • ¾
  • shoes
  • hands
  • eyes

1-hour video shoots #

• q&a interview of subjects
  • talking heads
  • b-roll
• wardrobe closeups
• face closeups
• interviews of children & grandchildren
  • talking heads
  • face closeups
• bts footage

objective #

capture, archive, and tell stories from past generations. stories of migration, bearing trauma, finding love, making it, and just everyday life.

no one’s getting any younger, and everyday, we lose generations of knowledge, stories and experiences to old age or seemingly random tragedy.

overlying messages #

• that “anyone can model,”
• not everything is about “beauty” / beauty comes in different forms.
• and everyone deserves a little “vogue” treatment.

target audience #

millennials, gen-z, anyone with grandparents…

project requirements #

• photographer
• mua
• stylist
• sound
• photo assist
• video assist